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Sustainable Packaging
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EXPANDING BOWL
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Swedish research company Innventia teamed up with designers Anna Glansén and Hanna Billqvist from design agency Tomorrow Machine to develop a sustainable package customized for freeze-dried food. The instant food package combines different aspects of sustainability. It saves space in transportation by being compressed and it is made out of a 100% biodegradable material from renewable sources, invented by Innventia.
The paper composite is a patented cellulose-based material, but with properties similar to them of plastic. This is the new generation of sustainable package design, using materials that are both smart and environmentally friendly. When hot water is poured into the package, the material reacts to the heat and transforms from a compressed package to a serving bowl. Innventia is a world leader in research and development related to cellulose, and has sustainability at the heart of everything they do. The purpose of the collaboration is to combine the knowledge of scientists and the creativity of designers to make use of the new material’s full potential and create the sustainable package designs of tomorrow - today.
“For the 2013 awards, a new Sustainable Packaging Award was created to highlight innovative contributions to the field of sustainable package design. As package designers, it is our innate responsibility to design packaging with our earth in mind. Each and every one us who designs consumer product packaging for a living has the ability and the duty to create packaging that has less of an impact on the world we all live in. This project does just that, and shows designers that you can create compelling and effective packaging out of sustainable materials.”
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SEPHORA
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Sustainable cosmetic line that uses replacement cartridges to reduce recurring packaging waste.
“This is a packaging design concept for Sephora I chose to do this past year for my industrial design class. I wanted to introduce a new line of sustainable cosmetics for the brand that incorporates the use of refills to reduce the amount of packaging materials used. In order to successfully do this, I had to maintain the existing brand image, while still allowing the line to be its own separate entity from Sephora private label cosmetics. The geometric structure divided into black and white segments keeps the look and feel of Sephora, while the stronger emphasis of white rather than black sets it apart, as does the clear section at the top of each container which serves as an indicator of what color refill the buyer has chosen, while also lending to a free and open feel which eludes to the sustainability of the cosmetic line.”
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ION
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Men Care Line with a touch of elegance. We love the choice of using hardwares in design pieces, here the designer used grommets to accent the outer sleeve. The lining of the sleeve has a pattern of the “ionic” mark nad on the canisters themselves, the label has a simple, clean typographic treatment as well as user friendly info graphics.
“The idea was to create a men care line based on the language of electricity whose look and feel felt industrial yet sophisticated. These first two are “Hydro Power Pomades” that are infused with pheromones to “amplify the attraction.” All products are made from 100% hydro electric power and sustainable materials.”
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TESCO
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“The brief is to re-design and create innovative and sustainable packaging, using existing instore products from Tesco.
I chose the category ‘soups’ and focused on creating sustainable packaging, encouraging the consumer to reuse the container.
I created a separate sub-brand to add to Tesco’s existing ranges; ‘Tesco Sustainable’. As you can see, the typography displays a very distressed typeface to resemble the recycled aspect. It also incorporates Tesco’s branded strokes to unify the concept and to symbolise a cycle.
The lid and inner lining of the container communicate to the consumer. As the soup level lowers it reveals messages influencing the consumer to reuse the packaging around the household. (Need a new sandwich container? Use me! etc.)
I felt the containers were more likely to be reused if they looked appealing to the consumer. I created illustrations of the soup contents and worked them together with the typography.”
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BURGERVILLE
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Burgerville USA is a 50 year old, 39-unit restaurant chain operating in southwest Washington and Oregon. They tapped N2O Group to help their aging brand revitalize itself in order to achieve a growth plan that included more than doubling in size and the number of operational units by 2015. N2O helped to revamp their menu, their strategy, their point of sale and their packaging.
Recognizing that one of Burgerville’s best and most cost effective communication vehicles is its packaging (which, incidentally, is made from 100% recyclable and compostable materials), N2O designed a comprehensive suite of colorful and informative packaging that not only showcases the native wildlife of the Pacific Northwest but also allows the Company to more effectively tell their story around their innovative business practices including the use of sorting stations for recycling and composting in every restaurant, the use of wind and renewable power sources at every restaurant and the transformation of 100% of their used cooking oil into biodiesel for use in their delivery partners’ vehicles.”
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Source
PROJECT SUSTAIN
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Project Sustain is a cool collaborative effort to provide sustainable products to consumers who care. More after the jump.
“We have combined eco-conscious materials such as organic hemp, bamboo, organic cotton, soy inks and 99% post-consumer recycled packaging with fashionable design aimed at providing you with a product that is both cool and responsible.
Materials:
Bamboo: Bamboo is a fast growing grass that can be used to make hard sided or fabric based products. Called ‘Nature’s Miracle’ by many, it requires no irrigation, fertilizers or pesticides and can grow up to an amazing 2 feet per day!
Organic Cotton: Grown without using harmful pesticides and chemicals, Organic Cotton is the perfect blend for our products.
Hemp: Hemp is a versatile plant known for its incredible strength, density and low maintenance production. Because of this, hemp is an ideal eco-friendly material.”
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AMERICAN APPAREL
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Designer, Roger Wang created this wonderful package design concept as a student at Academy of Arts University, San Francisco. “The mission of this project is to create a sustainable line for a shoe packaging under a specific fashion brand of our choice. In order to reflect the concept of ‘being green,’ all the materials used for this project must be environmental friendly.”
The deliverables are four items which include a shoe packaging itself, an invitation letter, a gift card, and a DVD or a flash drive. For the love of simplicity and being chic, I picked American Apparel as my brand.
“Vertically Integrated Manufacturing is one of American Apparel’s business model. I visually translated it into the design which is integrating shoes with the natural beauty exists on every woman—legs. By doing so, it adds uniqueness to the image on packaging, in addition to the imagery, a tube structure is introduced instead of a traditional shoe box which not only symbolizes the beauty of legs but also make the packaging stands out.
The material used for the tube is made of recyclable cardboard, as well as for the inner cardboard piece. Letter is directly printed on the inner cardboard instead of printing on a sheet of paper in order to eliminate wastes.
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XROADS
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Xroads Philippine Sea Salts are packaged in what I think is the most unique sustainable packaging ever. I contacted Lennie DiCarlo, the owner of the company about her packaging. The story, as Lennie tells it, is that she was looking to bring this unique natural sea salt from the Philippines into the US. She wanted the packaging to be easy on the environment. We all know sustainable packaging is a challenge to source, so Lennie was pretty excited when she discovered that the perfect packaging was made from a renewable source right in the same region as the salts are harvested.
The boxes are hand-woven by local townspeople, made from native nipa palm. Two kinds are used - a lighter untreated palm and a dark smoked palm - each is used for one of two different salt varieties.
Not only is the box itself locally grown and made in the Philippines, but the twine is made from a native banana plant as well. Even the tag is printed on handmade paper made of local cogon grass, abaca and salago fibers. Everything is biodegradable.
The only points against its super-eco-friendly cred are the FDA required plastic bag insert and having to transport the products overseas. Still, it’s the closest you’d get to 100% sustainable packaging, short of selling the product locally. The entire product from contents through packaging benefits the economy of the local community in the Philippines, which is a wonderful thing in its own right.
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ORIGAMI FOOD BOX
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This is packaging for a quick service mobile eatery in Manila, Philippines called Guactruck.
Inspired by origami, the packaging resembles a bud that blooms into a flower when opened. It was created with sustainability in mind, being only one piece of paperboard with no glue or plastic.
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FURTHER
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“Further products are derived from vegetable oil salvaged from some of LA’s finest restaurants (Mario Batali is one of their restaurant partners). The re-purposed grease is purified and made into soap, lotion and candles. It is a simple, beautiful, and sustainable model.”
“In creating the design for the logo and packaging, we wanted to honor the made-in-the-garage, grassroots spirit from where this company began, but we recognized the need to elevate it so that customers would recognize the quality of the product and want to use them.”
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