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Spirit/Liquor Packaging
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PROMINEO WHISKEY
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Promineo whiskey was created by Chad Michael Studio, as a way to promote the launch of the design studio. Promineo is the latin word meaning ‘to stand out’ and the aim was to develop a label that did just that. A run of 300 bottles was created and sent to clients and agencies.
“The label design took many weeks in development and a equal amount of time was dedicated to the actual printing of the label. The label was printed using ‘old school’ methods which consist of 2 engraving inks and 2 foils on Neenah Epic Black. This printing process ensures that no two bottles are the same. Each individually printed, hand labeled, and hand numbered.”
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ROGUE
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Auckland based One Design designed Rogue Society - a new brand of premium, artisan style gin. As the aim of Rogue Society was to reinvent, reinterpret and then re-present gin to an influential and discerning crowd, the brand was positioned to appeal to fashion-forward males with a high disposable incomes.
Our idea was to insidiously introduce an intriguing and clandestine ‘society’ to market, an open secret of sorts. The idea was to create a heightened sense of drama, mystery and intrigue through alchemy, art and science.
Its presence on shelf is robust, proud and stoic amongst a sea of clear glass. The bottle also had to demonstrate the artisan nature of the product. We applied a large batch number with stamped appearance on the front of the tamper seal to communicate this.
The packaging also delivers on discovery, a series of randomized, reckless quotes on the tamper seal, for example; ‘We of the craft are all crazy’ and a hidden message embossed in the glass at base of bottle, that reads ‘A fall from grace’.
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FAIR
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FAIR is a socially responsible vodka composed of quinoa seeds making it both organic and gluten-free. The company’s mission is a dedication to all things “FAIR.” The design of the label portrays craft, purity for the product, and Fair’s dedication to sustainability.
“FAIR is the first brand of socially responsible spirits. FAIR vodka is the only vodka able to boast its exclusive manufacturing process as result of two years of R&D between Andean producers and Charentais distillers: i.e. the brewing and the distillation of the organic quinoa seeds from the Andean Cordillera, in order to obtain an exceptional taste vodka, already acknowledged by several awards from all over the world.
“The FAIR. brand emerges from a close relationship to the earth. The new label speaks to the craft of the product, our sustainable profile, and the production of FAIR. Spirits in small batches,” says Jack Bays, President of Bay Pac — the company responsible for production, sales, and marketing of the FAIR. brand and products in the U.S. and Canada. “The goal of the new label and packaging is to maintain the integrity of FAIR.’s prize-winning product while moving to a greener profile that reflects the brand’s dedication to sustainability.”
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TANQUERAY OLD TOM GIN
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This beautiful design comes to us from Sedley Place, who revitalized the label and pack for a limited edition of Tanqueray’s Old Tom Gin. The 2014 edition retains many of the hallmarks of the original while also introducing new elements to refresh it.
Sedley Place was charged with reasserting Tanqueray’s leadership within the gin category as the best selling bar brand* by creating conversation around its unrivalled credentials. No other brand has the same heritage and authenticity as Tanqueray, and the revival of Old Tom gin is designed to highlight that. Additionally, Sedley Place had to design a new label that created something elegant and bespoke, while keeping true to the brand’s origins.
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MAZE
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MAZE Vodka packaged by Maison D’Idee was designed to be less flashy than its counterpart, MAZE Champagne. The name, like the champagne, is featured on the bottle in both written and literal forms. As the vodka is meant to appeal to the “young and rich” niche of the spirits market, gold was used throughout the design so as to stand out on shelf.
“We had to come up with a new packaging concept with logo and identity for new vodka. The vodka is marketed especially to young people on market over-saturated with spirits, especially vodka. The target was however niche enough - young and rich- which would hopefully make the others follow as well.”
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VENUS SPIRITS
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Chen Design Associates creates Venus Spirits, a new brand of artisanal, organic, small batch, locally sourced gin from Santa Cruz, CA. Venus Spirits was started by former brewmaster Sean Venus.
Founder Sean Venus started out as a brewmaster, and spent six years overseeing production for Gordon Biersch. He has decided to branch out and launch his own craft distillery in Santa Cruz which will serve small-batch whiskey, gin, and blue agave spirits. Venus Spirits Gin is the first brand to launch. Sean sees the massive growth potential of the high-end alcohol market, and turned to Chen Design Associates to develop the brand and packaging.
“We developed the Venus Spirits brand and its first launch to have a unique, bold personality. Elegant and spare, the gin packaging focuses on its locally-sourced, organic botanical blend. Prominent spaces mark the particular blend’s number and a specific batch out of a total gives the distinct impression of a limited edition work of minimalist art.”
— Chen Design Associates
Chen Design Associates did a great job at making sure that you understand that this is a true artisanal crafted product through the design of the label. It has a feel of exclusivity, from the texture of the paper, to the hand numbered batches, the design of the label comes across as a limited edition work of art.
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SCREECH RUM
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LINEA designed a bottle that best brings out the rich caramel color of the rum. The label is cut to give the illusion of an aged bottle with a decayed paper look. At the top sits a compass that centers the text while the bottom image of a man at sea, represents the rum’s lush history. The name “SCREECH” is given importance by enlarging the word, lining each letter with black, and creating a drop shadow which makes the unusual name jump out at you.
“As true institution in Newfoundland, the SCREECH rum is rooted on its deep origins and traditions. In order to expend globally, NLLC chose LINEA to revamp its packaging. The current one brings a new life to the product, while keeping strong Newfoundland roots. The brand delivers a quirky message and underlines the SCREECH rum drinking experience in an entertaining way. The whole work carried out on the brand identity pays tribute to the first island sailor’s initiation rituals.”
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BUNDABERG
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Bundaberg Rum packaging, designed by LINEA, looks like something straight out of Indiana Jones. A precious gem encased in an intricate box ready for someone to crack open. The rustic wooden box frames the rum and conceals two glasses inside of it. The bottle itself resembles a square-shaped perfume bottle which is laced and sealed with gold around the neck and inscribed with “BDC 125th Anniversary”.
“The stopper and the collar are made of copper and brass with reference to the original stills of the distillery, whereas the cap is topped with genuine leather. The gift box concept has been conceived to sublimate the uncluttered and contemporary design of the carafe. This precious wood case has been designed to accommodate two glasses, a pure copper ingot cast from the old distillery columns and a leather booklet recalling the BUNDABERG DISTILLING COMPANY’s history.”
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KELVIN VODKA
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Jim Bogenrief designed this sleek packaging for 63 Kelvin Fine Vodka. The transparent bottle and matte black label both represent the purity of the vodka, while the angular shape shows the tenacious nature of the beverage. Ultimately this packaging design makes a strong statement.
“In an attempt to resolve the inconvenient and clumsy task of shoving a liquor bottle into a bucket of ice, this design draws inspiration from an ice sickle. The form utilizes an angular top designed to part the cubes of ice as the bottle is inserted into an ice bucket. When the bottle is standing freely on a table top, it rests on its cap. The design has been granted a design patent, and is awaiting the approval of a utility patent to cover its function. It has an immediate relevance to bottle service, although its clean aesthetic would allow it to reside on any shelf.”
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THE FACUNDO COLLECTION
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Duffy & Partners designed this beautifully carved wood-box inspired by the Bacardi company’s 150 years of rum-making. Each bottle from the collection celebrates the Bacardi family’s heritage and the golden era in Havana.
“Bacardi is a family and a company. Perhaps, in name, it’s interchangeable with the word rum. Success courses through the veins of all things Bacardi. Founded over 150 years ago, by Don Facundo Bacardí Massó, was a company with the vision to reinvent rum for the world. Five generations later, the idea was born to pay tribute to the original vision by creating a small collection of finely crafted rums—the likes of which, until then, had only been shared with family and close friends. The design of The Facundo Collection honors Bacardi’s exquisite taste in rum and their history of celebrating the finest art and architecture. Four uniquely designed decanter-like presentations, inspired by Cuba’s golden age of art deco, set a new bar for defining the ‘the art of rum’.”
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THE DUPPY SHARE
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UK’s brand design agency B&B Studio has created the identity and packaging for a new golden rum called The Duppy Share for The Wesbourne Drinks Company. B&B Studio captures the dark nature of the duppies without losing the positivity and spirit of the Caribbean rum category. The label features the contrast of day and night, avoiding the depiction of a sunny Caribbean cliché, while the depth and richness of color is unique within the created world, ensuring the brand will stand out from the back of a bar.
“The Duppy Share was a brilliant creative opportunity for B&B from start to finish. We were immediately inspired by the duppy story, and encouraged by the real entrepreneurial spirit of our client to develop something truly unique. The result is a standout piece of spirits packaging design and we couldn’t be prouder of it.”
– Shaun Bowen, Creative Partner, B&B Studio
In order to bring in more of The Duppy Share’s history, B&B Studio chose an illustrative and typography style inspired by travel posters of the 1930’s. The foiled monogram and sunburst enhance the brand’s premium cues and emphasize the contrast of darkness and light, while the irregular application of the back label creates a crafted and small batch feel.
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