Brief 1 - Restaurant Branding (RESEARCH)

• Project Research 
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• Restaurant Branding
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• MAMVA
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• MAMVA is a popular health-food restaurant located in San Pedro Garza García, Mexico that serves fresh smoothies, juices, salads and paninis. Our proposal uses symbolism and easy, simple language to communicate friendliness and natural health. Drawing from the idea that eating healthy is the best medicine, we featured the snake thanks to its status as a symbol of health and medicine since ancient times.
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• The color palette and rough materials give a care-free tropical vibe. The logotype presents a built-in, all-in-one practical guide to everything Mamva, such as its schedule and phone number. The brand also uses a simpler version of the logo in seal form, a nod towards its excellent food quality. Finally, reaching across the branding spectrum to the shop interiors, the plant stalks pattern tightly rounds up the entire brand.
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• The interior design, with its enduring use of undisguised materials such as concrete, wood and marble, strives to be as honest as possible. The design embraces nature, so we included special space to plant vegetation. In addition, the ceiling has a unique and dynamic form inspired on the natural topography of mountainous ranges. The geometric ceiling amidst the steel furniture creates the perfect balance between modernity and warmth.
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ETHNICA

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Food and wine importer and distributor specialized in the ethnic segment based in USA. They bring unique foods from all around the world. Specialized in importing and distributing those authentic and rare flavors that bigger food and foodservice companies don’t know how to provide to their customers, mainly high end restaurants and chefs.

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TALEA

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Tasca do sol

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Tasca do sol is a Traditional Portuguese Tavern, a restaurant located in the heart of Lisbon, Portugal, in a refurbished butcher-shop that was closed since the 70’s.

For costumer’s delight some old pieces from the space former function were left as is, like the old massive wood cutting board or the meat hooks, the wc is inside the refrigeration chamber, and the surrounding space in the eating area like marble walls and original floor was preserved as well.

The space is not too big, and that allows the staff to provide a very personal eating experience, recommending wines & meals composed by various plates that change daily.

There is a black wall/board, where meals, sides, and deserts are written down everyday, according to the day’s local market offer.

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MOPHO

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FIVE AND DIME

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YOKO

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The idea of YOKO SUSHI was based on the fact that in our running world we don’t have enough time to eat properly and more importantly: healthily. Japanese seafood is commonly known as healthy food, but hard to find in my country according to its special ingredients and prices.

YOKO SUSHI was born to allow people to have a nice meal during work in the centre of the cities. You can get any of the most famous and traditional meals of Japan for a lower price but in the same quality as the high-rated restaurants. Have a bite during waiting in the bus stop or running to the underground, in these pocket-sized packages and easy-to-carry paper cups you can have your daily green tea or maki sushi without any problems. The youthful design makes the identity easier to remember and to love.

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LUMI BAR

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Located in the heart of the Perth CBD, Lumi seeks to establish it self as the after work hang out of choice for CBD white collars. The voice of the brand is quiet,classy, and is to have a very exclusive appeal — the savvy place with a congregation of patrons who are in the know. The final solution takes on a light-in-the-dark quality with the logo mark taking on the form of an ambigram, the strokes spaced meticulously to hint at a relaxing rhythm. The menu is white printed on a transparency and will be served to patrons on a white backing so appears to be blank until it is set upon the dark table cloth, delivery an experience of discovery that reinforces the brand voice. 

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NOMA OUTSIDE

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