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Food Packaging
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A LA ECO
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Kollor Design Agency, based in Stockholm, created branding, print and packaging design for organic beauty line à la eco.
Designing for the company’s new line of organic bean sprouts, Kollor chose zip-lock packaging to maintain product freshness and enhanced it using a white canvas with minimal graphics to clearly communicate instructions and product details to consumers. The design emulates the freshness of à la eco’s product.
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LAKESIDE MAPLE
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Anderson Design Group produced new branding for trail mix maker Lakeside Maple, which distinguishes itself with a homemade recipe that focuses on simple, healthy ingredients.
Lakeside Maple’s goal was to take their brand to the next level, so Anderson Design created a whole new logo and packaging scheme to complement the brand’s artisan-crafted, all-natural, gourmet trail mix.
“Inspired by the all-natural goodness, we rendered the logo in a hand-done, imperfect style to convey the small batch care that goes into the product. We used natural colors and arranged the type to resemble the lettering you might see on trail guides and outdoor hiking maps” - Aaron Johnson, Designer
To deflect cost and accommodate the clear zip-lock pouches and mason jars, Anderson Design created two standard sizes of labels that would fit on all of the various sizes of packaging. They also created a color coding system to introduce new trail mix flavors in the future that would be easily distinguished from the brand’s Original and Spicy flavor mixes.
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VIOLETA
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Mexico based Anagrama has designed a new identity and packaging system for Violeta, a traditional Argentine bakery located in the affluent neighborhood of Las Lomas de San Isidro in the outskirts of Buenos Aires. Violeta is named after its founder, who plans on expanding the bakery to Miami, Florida.
The overall look is sophisticated with a focus on craft and quality. The core brand color is Violet, an obvious choice. The logo draws its inspiration from Buenos Aires’ coat of arms, with lines at the bottom to represent the Rio de la Plata river. The lines carry through to all aspects of the brand, from the packaging to all marketing materials.
“We designed Violeta’s new identity with the mission to communicate quality and sophistication without losing approachability. Our proposal draws inspiration from Buenos Aires’ coat of arms: an oval with two ships sailing over Rio de la Plata and a dove flying above them.”
We multiplied the dove by three in celebration of Violeta’s three decades of fantastic bread. We kept the lines depicting the Rio de la Plata and used them not only in the icon, but all over the brand in four different patterned textures. We chose violet to match the naming and to keep the brand fresh and feminine. The copper foil is not only a nod towards Violeta’s excellence, but it also refers to the toasty color of bread right after it leaves the oven.”
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CHOCOLARDER
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Chocolarder is one of a handful of small-batch, bean to bar chocolate makers in the UK. Their organic beans are imported from single estate, family run plantations from around the globe and stone-ground into fine chocolate. As their loyal customer base grew, Kingdom & Sparrow was commissioned to create a new identity and packaging range for this ambitious brand.
We’ve created a unique chocolate bar wallet using craft card to hark back to the old packaging and have added a gold foiled logo for a touch of decadence. The wallets have a printed black lining and each bar is wrapped in a glassine paper sleeve to suggest a small batch, deli-style product. The flavour varieties are determined by a custom label that displays clearly the all important process and ingredient information. These labels are printed digitally to allow the information to be changed and adapted easily and creates a cost effective solution to one-off and speciality editions.
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El Cultivador
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Enric Aguilera Asociados underook the very large task of developing the El Cultivador brand for Spain’s ALDI supermarkets. As a means of organizing the different “families” of preserves, products were arranged by alphabetical order and bear a typographic letter signifying the products inside.
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EROSKI
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Eroski Ice Cream Wafers adapts a 1950’s icecream parlor pattern to their boxes, designed by Supperstudio. Soft pastels and simple symbols, to identify the product inside, gives the packaging an alluring sense of nostalgia. The minimal text brings attention to the decorative elements such as the baby polka dot accented on the side of the box.
“Three kinds of ice cream wafers with a vintage look. Sweet and delicate, that’s the new Supperstudio’s packaging for Eroski ice cream wafers. A preppier style proposal. The new ice cream wafers design is like a visit to a traditional ice cream van that make you eat one. A characterful design for which we used one statement colour to make the product stand out on the shelves, creating a unique image for each product.”
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NADEGE
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Toronto based patisserie, NADÈGE launches an exclusive and collaborative macaron packaging. Each month a new macaron box design will launch featuring a new artist. This will continue from August 1 — until January 16. NADÈGE wanted to contribute to the growing art community and decided to launch a series of unique art work from various designers from a variety of disciplines.
The artist boxes will launch in succession beginning with Virginia Johnson’s design followed by Steve Krug. The first launch which is this Friday, August 1 with Virginia Johnson. Virginia is a Textile Designer and Illustrator. Her design is inspired by French orange blossoms. These orange blossoms create a beautiful composition and pairing with the macarons.
The next design is to launch September 5, by Steve Krug and Jennifer Weaymouth. This duo composed an avant-garde still and photographed this modern white-on-white composition. The design is fitting to NADÈGE ascetics and work exquisitely with the macaron box.
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GUNNARSHOGS GARD
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Gunnarshögs Gård, a farm known for its artisanal oil and food products, came to Neumeister looking for an identity that not only conveyed their legacy, but also represented the market leading expertise the family-owned farm had earned over generations. With that challenge in mind, Neumeister sought to celebrate past success with a very modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a carefully chosen color palette. The result is an identity that radiates appeal and tells a story of exquisitely modern products from a family company.
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EDEN
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“EDƎN” is a particular 3 item gift set by student, Adrien Duchateau, of Belgium. The packaging combines “3” trending styles, black and white, matte, and illustration, to give the product a mysterious and alluring energy. The etched and detailed illustrations are printed on matte white bottles and wrapped with a black labelled ribbon. The ribbon is delicately lined with the slightest amount of color, helping break the monotone look without bringing too much attention to the color itself. The black and white scheme is continued as the white crate is slipped with a minimal black sleeve. The name, as well as the ghostly design, references the biblical “Garden of Eden.” With the product being as transcendental as it is, there is a mischievous quality to it that can be compared to the snake and the apple in the myth.
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PAFYLIDA
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Maria Romanidou had transportation in mind when creating this Egg Packaging. The cardboard box resembles a shipping container with an unusual side opening. A hole on each side allows the consumer a sneak peek at the eggs inside. Each egg is sandwiched between cardboard to prevent any movement from happening. The label, also referencing shipment container labels, uses tall, skinny type allowing the design to implement the oval shape of an egg into the brand’s name.
“The Pafylida farm in Chios is an egg production line with chickens which run freely in the farm and are fed exclusively with cereal fruits. Supporting its organic production, the packaging is made from corrugated (3fyllo E’Flute) recycled and recyclable material in kraft hue. The interior of the pack, designed as one piece, is divided in partitions, to make sure the products are transfered safely. In order for the consumer to have an eye contact with the product, two windows are formed on the sides of the package shaped according to the graphics.”
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