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To start this brief I made a list of all the different types of confectionary goods I could think of;
- Sweets
- Chocolate
- Biscuits
- Macaroons
- Meringue
- Cakes
- Florentines
- Mints
- Caprice
- Cookies
- Crackers
- Liquorice
- Toffee
- Fudge
- Chewing Gum/Bubble Gum
- Nougat
- Turkish Delight
- Biscotti
- Gingerbread
- Marshmallow
- Popcorn
- Pretzels
- Caramels
- Ice Cream
- Marzipan
- Tarts
- Shortbread
I also looked up existing brands of confectionary and found this link on Wikipedia
Wiki
I needed to decide what confectionary I wanted to package, whether I wanted to choose one, or a group together.
My initial thoughts;
- After dinner confectionary (Biscotti, Turkish Delight, Florentines, Amoretti Biscuits)
- Range of flavours of Turkish Delight
- Range of Macaroons
- Liquor Biscuits - Biscotti/Amoretti
- Range of Luxury Marshmallows
These where the ones that I preferred, I wasn't hugely keen on doing packaging for a range of sweets, partly because it is so broad and because I think it would be more interesting to do something more unusual.
I made the decision to package a range of Turkish Delight. I had just been on holiday to Turkey and it was a treat we indulged in during our time there and so I felt like it made sense and was appropriate seeing as I had already done some research without meaning to.
I started by simply researching into what Turkish Delight was, how it was made, what it looked like etc...
Wiki
Turkish delight or lokum (Turkish: Türk lokumu) is a family of confections based on a gel of starch and sugar. Premium varieties consist largely of chopped dates, pistachios, and hazelnuts or walnuts bound by the gel; traditional varieties are mostly gel, generally flavored with rosewater, mastic, Bergamot orange, or lemon. The confection is often packaged and eaten in small cubes dusted with icing sugar, copra, or powdered cream of tartar, to prevent clinging. Other common flavors include cinnamon and mint. In the production process, soapwort may be used as an emulsifying additive.
After looking at some recipes it made me want to try and make some myself. If successful I could potentially package my own.
When researching Turkish Delight, I came across different recipes and noticed it can either be made out of sugar (the less healthy option) or honey. This type appealed to me more as being more healthy is something I try to do in life, but also because it was more rare, and thus more luxurious, which fit my brief.
Thinking that I wanted to package honey made Turkish Delight it reminded me that whilst in Turkey one word I learnt was the word for 'Bee' which is 'Arikovani'. I thought this could work as a name for the brand if I was packaging honey turkish delight, as honey is made from bee's and 'Arikovani' has a nice ring to it. I also looked up the translation for 'Honey' which was 'Bal', not so catchy but a thought. I also thought that incorporating the turkish patterns into the packaging could work really well and potentially create a very beautiful, intricate design.
At this point I thought it was necessary to rewrite the brief.
It then made sense to research into already existing packaging for Turkish Delight to get an idea of what has been done before.
It seems that boxes are the most common way of packaging the sweet treat, often in a polygon shape. My initial thoughts are to package mine also in a box, as this is the aesthetic I appreciate the most, as opposed to tinned packaging.
I then decided to research into Turkish pattern design as I wanted to incorporate my own take on this into the design.
Source
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From my research I started to draw out some illustrations by hand to try and create an aesthetic way of conveying a turkish inspired design suitable for packaging design.
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I did test after test to try and improve the things I wasn't sure about, to keep improving it until it was just right. I hand drew the type however wasn't necessarily going to use this as the type, but it created a visual aid to help me design around it.
As I knew I would be scanning the design in to digitalise it, I only did half the design as I would simply copy it and flip it when it was digitalised and I was aware I needed to make the most of my time. So to see how it would roughly look as a whole design I used tracing paper for the drawn illustrations.
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Starting to digitalise the hand drawn illustration
After scanning it in, I just live traced the image to see how it would come out. As to my expectations it wasn't solid digital image.
I needed to go over the design with the pen tool.
Scanned image in illustrator reflected and with type.
Starting to go over the design with the pen tool. I did it in red so I could see where I had gone over and where I hadn't.
I did it stages, coming away from it every now and again to make sure it looked okay.
And tried flipping it to see how it looked as a whole.
I also played around with the type in the middle, trying to pick a typeface that fit well.
Crit - 27/10/14
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We had our first scheduled crit which we were split into four groups. However these groups were so large we decided to split them down again, so I was with, Sam, Vicky, J'nae and Laura.
We spoke through the work we had done so far which for me was mainly my confectionary brief. I showed my drawings that I had done and the design decisions I had chosen to make.
Feedback
- The illustrative designs are very strong, look good
- Nice that there is a bee incorporated into the design
- Maybe extend the top and bottom centre part of the design as it slightly looks like a heart.
- For the tissue paper, consider where I am going to print it and what I am going to print it on. Make sure I do lots of tests.
- Nice that the tissue paper and the front design are consistent.
- Make sure the colours are relevant for the audience.
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For the tissue paper that will cover the turkish delight inside their box. I took a part of the logo design and simply repeated it over an A3 page. I chose to make it grey instead of black to make it more subtle. However this could change when I experiment with printing.
Carrying on with the pen tool.
Eventually I got to the end...
I made final additions as I went along, trying to find empty spaces or places that could be improved or needed something else.
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The next stage of the process was to decide on how I wanted to box my product and how the logo would be placed on this.
From the book 'Package Form and Design' I scanned in templates for different shapes boxes, drew over them with the pen tool and then sized them accordingly and added the logo.
I then printed these out, cut them out and folded where needed before putting the box together. These were just printed on A4 printer paper so were very rough versions of what I would actually be creating.
I did this again with another two templates.
Out of the three I much preferred the second shape. I think it was the cleanest and It then gave me the idea of having a ribbon of the colour specific to the flavour rather tying it together and holding the lid down neatly. I also thought this would look more aesthetic that to have the boxes as different colours, the ribbon was more subtle and sophisticated.
I also thought I could have a small fold that contained information on it, like shown on the image of the box model that was attached to the ribbon.
I then proceeded to do another mock up accurate size and in a thicker stock to get a closer vision of what the final would look like. I also tied a ribbon around this to see further how it will look.
After studying the box and design and asking some of my peers their thoughts on the design I came to decide on a few necessary changes
- Ribbon too thick
- 'Turkish Delight' needs to be bigger, not clear enough
- Darken parts of the logo as some of it looks unfinished
I then did this...
I had a print slot booked in the digital print room, which would allow me to print on a thick card to make the box more sturdy and of a much stronger quality.
These were the outcomes: I printed 2 of each flavour incase anything went wrong when I was cutting out and putting together the templates. I also had bought the relevant coloured bows for each flavour.
Purple - Lavender and Mint
Orange - Orange Blossom
Green - Rose and Pistachio
I liked the outcomes and I was happy with the stock choice, however as the quality was so much better, the lines in the logo design were so much thicker, so you lost part of the detail, so I decided I would reprint them. I also felt that I should place the ingredients and barcode on the back of the box to make it more realistic. I used existing ingredient information to help me.
I placed this information together on the back side of the box template.
I then printed these templates again, and thankfully they came out a lot better than the previous time. The delicacy of the detail was there and it looked a lot more aesthetic, and with the information on the back, it looked a lot more realistic and professional.
I then cut these all out, and made up the boxes again, like last time.
The last thing I needed to do was print the tissue paper for the inside of the box. I cut tissue paper down to A4 size and taped it to an a4 sheet of standard printing paper before putting it through the printer. This took a couple of times to work without getting jammed, as I needed to figure out a way to tape it with it still remaining completely flat. However I eventually worked it out and it printed nicely.
Final Photos_
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