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Cosmetic Product Packaging
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GYPSY WATER
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Byredo Parfums Gypsy Water is a scent inspired by romance and myth. The design follows a minimal off white with black san-serif typography that gives the design of this box and label a very modern feel. The main detail on the outer package design is an illustrative graphic that is bold and brings the entire design together.
“Inspired by the romantic “myth” of the Romany lifestyle, Byredo’s Gypsy Water Eau de Parfum is an enchanting bohemian medley. Deftly blended from striking fresh notes of Lemon, Pepper and Juniper Berries, zesty Bergamot, smoky Incense and warm Amber, it’s a Mediterranean evening in a bottle.”
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PENHALIGON BAYOLEA
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Aimed at ‘the modern gentleman’ and inspired by the ‘witty and wildly creative’ personality of parent brand Penhaligon’s, global design agency jkr designed a new range of men’s grooming products called Bayolea.
The 15-item Bayolea range - the first complete male grooming range from the boutique perfumer - includes an Eau de Toilette, aftershave splash, hair pomade and facial scrub.
“The design takes its influences from Edwardian-era print styling, with a heavily typographic and ornate aesthetic that is closely aligned with Penhaligon’s visual equities. We opted for a monochromatic color palette to complement the silver colors of the tubs and tins, giving us a sophisticated and masculine feel. An injection of lime green around the borders gave us a modern twist” - Daniela Nunzi-Mihranian, Creative Director at jkr.
The playfulness and eccentricity of the parent brand comes through in the detail: horizontal strokes across the ‘As’ of the Bayolea logo are moustaches, and scissors, combs, brushes and snippets of hair all make up the fine detail of the label’s embellishment.
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KOCOSTAR
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Vancouver based Arithmetic Creative has rebranded Kocostar Nail and Foot Therapy, creating a whole new brand story centered around youth, femininity, playfulness, and understated elegance.
“Through the use of dynamic and graphic story telling we created a brand story that embodies a spirit of youth, femininity and playfulness. A focus was placed on a sun-faded palette paired with bright pops of pink and blue to feature the custom nail art, in turn selling the nail care product. Understated elegance and ultra girly meet vintage parlour.”
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DOVE
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Dove Advanced Hair Series launched with great success in the U.S market and now has designed a more premium and pack design launch for the U.K. JDO Brand and Design Innovation designed a chrome and gradient story for the tubes of the Dove Series. The front design features identifying colors for the type of Dove product you’re purchasing. The use of chrome colors with gradients really stands out on shelf.
“New ‘Dove Advanced Hair Series’ was launched as a premium tier of products sitting above the core Dove hair care tier and consists of a technically superior portfolio of products which, when married with Dove’s superior care, provides tailored treatments for specific hair need states. The new collection contains advanced weightless moisture formulas that combine luxurious ingredients, top end fragrances and beautiful packaging.
In contrast to the US launch that saw the portfolio of products presented in bottle and tottle, the new launch secures a move of format with products available in more premium and contemporary state of the art tube packaging.”
“The resulting pack designs communicate and hero each individual platform technology with the use of a bespoke gold foil icon. In addition, for the shampoos, JDO developed a new approach by adding depth and visibility to uplift premium cues via the use of graduated metallic pastel colours. Each colour and hue has been carefully considered and developed to underpin and communicate the platform need state/benefit.
To conclude the design, JDO added platform colour inspired transparent caps across the three launch platforms - Oxygen Moisture, Youthful Vitality and Pure care Dry Oil. The result is an ultra premium and engaging presentation of Dove’s new Advanced Hair series range.
Tim Jebb, principal and founder of JDO said, “The premium look of the metallics together with the opacity of the pure clean white associated with the Dove Hair brand creates a clear point of difference for the range. We were able to use our specialist knowledge and understanding to bridge the gap between our design vision and the technical challenges of the project.”
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VALIRAM
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Valiram Perfume is a hand crafted perfume developed by two chemists. Initially a concept, it is now going into production. Designer Troy Sitosta showcases a beautiful kraft package that looks sturdy and printed on one color. The label design showcases a layout that is highly illustrative and also printed on one color.
“Valiram was started by 2 chemist friends who used perfumes as their creative outlet for creating and combining without limitations. This is their passion project.
The name Valiram came from one of the partners great grandfather; Valiram Thakur.
They wanted the design to embody the honesty and style Valiram had and him also being a chemist during his time.”
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LE PARCEL
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When Le Parcel needed more efficient packaging for it’s “time of the month” goody box, it turned to marketing and design collective Seven Fifty Five.
The agency introduced lighter-weight and more protective secondary packaging to improve shipping and delivery challenges for the subscription-based business.
“The challenges to address with this edition of Le Parcel’s packaging was first, weight. To accommodate this need, the framework of the box had to be completely redesigned, including the use of a lighter-weight cardboard box. Graphics, including the bold pink interior, are silk screened rather than printed on a paper label - a typical graphic application.
The second issue to address in this round of packaging was organization within the box. The heat sealed bag brings both order to the box, but also an element of cleanliness. The bag is also easy to stash on the go, or under the counter, and has a resealable zipper lock.”
Pink-hued zip-lock bags were introduced to contain gifts during shipping. The cardboard is branded with quirky juxtaposition of the logotype, which drapes casually over the folds of the box.
Like any good “time of the month” box should, these packages contain tampons, chocolate truffles and curated gifts sent monthly to subscribers.
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DANI
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DANI Naturals, an Oregon-based company that creates natural luxury products for the body and home, engaged DEI Creative to completely redesign the look and feel of its product labels and packaging.
“Inspired by the pure, organic products, DEI coupled a streamlined apothecary look with floral imagery and geometric patterns, creating a package line that is both fresh and vibrant. Each scent includes a unique color, floral illustration, and pattern” - DANI Naturals
The project included designs for both full-and-travel-size products, including shampoo, conditioner, body wash, lotion, sugar scrub, diffuser, and candles.
The new branding accompanied the design and development of a new, fully responsive, user-friendly, e-commerce website showcasing not only the product line, but also DANI’s strong ethics and enviro-centered philosophy.
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BRAUER
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Brauer needed a packaging design that would best represent the company’s natural home remedy. Black Squid Design steered toward a minimalist aesthetic with a decorative finish. The box, matched with the bottle’s label, is stark white plastered with a symbolic keyword that would quickly give the consumer an understanding of the purpose of each pill. A playful doodle hugs the label, abstractly describing the feeling you would get once you intake the product. The added drawing combined with the bright matching colored streak gives life to the packaging without excessively artificially coloring it.
“Brauer Baby and Child was the first range to be transitioned to new packaging and has experienced growth in excess of 10% since the refresh.
One comment from a national buyer for a leading customer of Brauer that “this is the best packaging they have seen in pharmacy to date!”
Client comment: the redevelopment of packaging across the entire Brauer portfolio was an epic task. It involved the transition from what consumers told us was out dated, sterile, pharmaceutical looking packaging into a new, fresh approach that had natural cues whilst maintaining efficacy cues to assure consumers that the product would indeed assist their ailments.
Black Squid Design created a strong unified brand, applied across all packaging including new product development. They created a brand that reflects the companies philosophy and appeals to the target market.”
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SPINSTER SISTERS Co.
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Inspired by vintage soap packaging, Spinster Sisters Co. approached Andrew Cruz to design a unique, tactile box with a handcrafted feel that would allow the product to be seen, and the scent experienced. These handmade soap are produced in small batches with the finest natural ingredients. Rich with essential oils and botanicals, the products are gentle, sulfate free, phthalate free, and hypoallergenic.
The boxes were deeply letterpress printed in one color on a heavyweight, rough uncoated stock. Boxes are die-cut, assembled, and color coded scent tags are easily added to the box front when the soaps are packaged.
The carbon footprint of the soap production facility is reduced significantly by a 3.3 kW solar photovoltaic system and passive solar construction. Every effort is used to ensure that the packaging will not end up clogging landfills by specifying recycled, recyclable or compostable packaging.
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L'EAUNDRY
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L’eaundry Laundry Detergent is a new line for The Deli Garage. German-based Korefe, completed the concept and design execution for L’eaundry.
L’eaundry has taken the everyday laundry detergent and created a packaging that is inspired by a high-end perfume.
“Concept and a design for a new laundry detergent by The Deli Garage: L’eaundry, a luxury laundry detergent that smells and looks like a high-class perfume. To treat your second skin like your first. Bottles in the shape of vintage chemists’ bottles establish the connection to washing agents while the typography and formal style fully invoke the world of fine scents. Available in two scents: Figue pour femme. Olibanum pour homme”
What’s not to love about a beautiful bottle that is shaped as a luxury perfume bottle, and sits as your everyday laundry detergent? I absolutely love the simplicity, color scheme and the shapes. This design is for the person who wants to keep this as décor in the laundry room.
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