Wednesday, 3 September 2014
Brief 8 - Confectionary Packaging (RESEARCH)
Project Research
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Confectionary Packaging
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SWEET VIRTUES
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Confectionary Packaging
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SWEET VIRTUES
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Project Packaging assisted in the production of custom packaging for these indulgent, handmade superfood truffles from start-up company Sweet Virtues.
Sweet virtues wanted a packaging design that was just as luxurious and uncompromising as the flavor of their nutrient-dense truffles.
“Several opening styles were prototyped, but the client settled upon the tall off-lid option with the base of the box partially exposed to reveal the flavor. A matte black has been used to line the bottom compartment’s interior where the truffles are housed.
Initially, an uncoated, raw looking paper was to be used for the outer printed wrap, however after testing it was decided that this would not stand up to constant use. The idea is that boxes will be kept by the consumer after the yummy contents have quickly been devoured.” - Project Packaging
A matte laminate protects the outer printed box wrap and brings out the rich, vibrant colors used on the packaging. The playful fruit vignettes and interesting logotype initials are iconic and a welcome collectible for any box/trinket lover.
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KYYA
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Designer Greg Jackson, of Thinkpen Design, created a line of packaging for KYYA Chocolate to help differentiate it from other chocolates on the shelf. The design centers around the brand and their logo by using it as a background image for the square paper-made container. Each type of chocolate has its own color helping the consumer easily tell one from another visually. The logo, that is present throughout the packaging resembles tree branches, which can be associated with authentic, natural products.
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NENDO
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Nendo, from Japan, developed a cool set of chocolates for those artsy folks out there; Edible Chocolate Paint Tubes filled with delicious molten crèmes and caramels. The cacao “pigment” is molded into small paint tubes, formed, then wrapped in individual colored labels, each named after the favors that exist beneath the layer of thick chocolate. The box itself fuses a standard paint container and a touch of elegance, with the label minimally designed. Upon opening the container, you are overwhelmed with a sense of satisfaction knowing that your mouth is in for a delicious treat.
“Chocolates like a set of oil paints. Tubes in a box of paints contain a variety of colors, and these chocolates a variety of flavored syrups. The labels indicate each chocolate’s flavor and also function as wrappers, keeping fingers clean for eating. A design that combines the childhood excitement of opening a new box of paints and the thrill of opening a box of chocolates you’ve been given unexpectedly.”
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CHOCOLARDER
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We’ve created a unique chocolate bar wallet using craft card to hark back to the old packaging and have added a gold foiled logo for a touch of decadence. The wallets have a printed black lining and each bar is wrapped in a glassine paper sleeve to suggest a small batch, deli-style product. The flavour varieties are determined by a custom label that displays clearly the all important process and ingredient information. These labels are printed digitally to allow the information to be changed and adapted easily and creates a cost effective solution to one-off and speciality editions.
I think this before & after is quite an amazing transformation. Unlike redesigns that subtly alter a few elements, this re-design looks like an entirely new brand. The range of chocolate now looks complete, elevated, and conveys the craftsmanship behind the product. Identifying elements like the cardboard sleeve were brought into the new design, maintaining just the right amount of the original legacy.
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MOKAYA
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Mokaya Chocolate gets a makeover. Already beautifully etched, the naked chocolate bar needed an outfit that was just as admirable and detail orientated as the product itself. Designed by Diana Bharucha, this packaging invites and asks a lot from its consumer. Instead of immediately ripping off the sleeve to have a long awaited bite of chocolate, you can’t help but study the illustrated narrative on the surface of the package. The drawing is sectioned in squares and each has a story within it. With the illustration being black and white, the label’s bright orange color is intensified with “MOKAYA” in gold.
“Indian designer Diana Bharucha, was asked to name, position and design a brand of chocolates for Shalimar Teahouse Sdn Bhd, Malaysia. Research confirmed what Diana believed all along, that chocolate is the one thing that makes life better irrespective of the situation. Every now and then, we all need a little chocolate to make bad days good and good days even better. Just like your friendly neighbourhood superhero, you can depend on chocolate to save the day.
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LITTLE BOO BOO BAKERY
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Last year I had the pleasure of getting to taste Little Boo Boo Bakery Marshmallows – six delicious fat and preservative free marshmallows started by New Yorker’s, Hannah and Kieran. In order to crystalize the core elements of their brand, they stripped away unnecessary components on retail packaging and released limited-edition marshmallows with strategic brand names.
The retail silver branding pouches were re-designed to feature the subtle textures and colors of the marshmallows. Additionally, they have embraced a fully modular way of creating their packaging that allows them to perpetually update their offering on their new website. The kraft paper boxes now contains their new growing line of Limited Edition marshmallows.
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DAVE THE CAKE
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Designed by Shed Brand Innovation, Dave the Cake’s packaging seeks to bring accessible French desserts to all walks of life. Hailing from Birmingham, England, this line of confectionary treats is a celebration of all things dessert!
“Dave the Cake is celebrating Life, Liberty and the Pursuit of ultimate Happiness with a sweet promise of ‘Pastry for the People’, created by agency Shed Brand Innovation.
Sparking a confectionery revolution through accessible and sophisticated French pastries for all walks of life, Dave the Cake wanted a bold brand identity and packaging design to inspire the proletariat and bourgeoisie alike that pastries are more than just cake pops and cupcakes for commoners.
Dave the Cake, founded in Birmingham, England will launch the new design as a part of their expansion into the United States with a second shop in Charleston, South Carolina.”
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ALL SORTS
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The panel of judges of The Dieline Awards 2014 have awarded Bond Creative Agency’s Allsorts Packaging 1st Place in the Confectionary, Snacks, & Desserts category.
“The client changed Allsorts product’s recipe because of feedback from customers. They wanted to redesign the package to highlight the new, more tasty selection of English Liquorice.
The Allsorts liquorice itself carries so much visual potential that we decided to take advantage of that. We ended up visualising different variants with bright colours on deep black cardboard package. We used all four main package surfaces variating them with combinations of the liquorice shapes and colours. The shelf presentation has more visual impact when all four package surfaces are displayed.”
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BAMSRUDLAVEN GARDSIS
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The panel of judges of The Dieline Awards 2014 have awarded OlssønBarbieri’s Bamsrudlåven Gårdsis 1st Place in the Confectionary, Snacks, & Desserts category.
“Young farmers grown up on an egg farm east of Oslo in Norway decided to start an ice cream adventure. With eggs from their own hens, milk from the neighbour farm and flavours from local ingredients.
With the ambition of creating a real, local and homemade ice cream, the charming story of the family was full of heritage, spontaneity and playfulness. They have been in the egg business since 1865.
The logo is inspired by a detail from the farm, the bell tower, used during festivity and celebration which
reflects the lavish nature of the ice cream.
The packaging uses a colour code to differentiate the taste allowing flexibility and efficiency to introduce more flavours, a label solution was selected because of the “small scale” production size and complemented with a hand applied paper seal.”
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COPPERPOT
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“Copperpot Originals is a brand new range of traditional confectionery from one of England’s finest family confectioners. Based in St Ives, Cornwall. Collaborative Thought created a design that reflect the product’s superior quality and the company’s tradition methods & heritage.”
“The main design element to the brand is the quality seal device and band that wraps around the cartons. The seal is used as a symbol of distinction and emphasises the product’s authenticity, blending classic heritage with a contemporary design. The band element acts as a highly effective colour coding system to differentiate between each product across the Copperpot range when on display and features the product title.
Art direction of the product photography collaborating with photographer Paul Richards of pr4photos ensured we kept the look and feel of the packaging across the whole range, opting for a set of three pieces which creates maximum impact with minimal clutter.
The premium aesthetic of the packaging is completed with a foil blocked logo on the front and copper sticker positioned on the top of the carton which, when removed at opening reinforces the feeling of receiving something very special. The combination of all of these elements create an eye catching design with powerful shelf appeal.”
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